Last updated on: 10th June 2026
What is a .store domain?
A .store domain is a generic top-level domain (gTLD) used in a website address to indicate that the website is an online store. It appears after the dot in a domain name, such as yourbrand.store.
Unlike generic domain extensions, which apply to anything, .store domains explicitly signal that a website is an online store that sells something. This makes the website's purpose clear to users before they visit.
Who is a .store domain for?
A .store domain is for anyone who wants to sell anything online, as it clearly signals that a website is an online store. This makes .store domains perfect for online stores, ecommerce websites, and creators who want to sell their merchandise. .store domains can be used across a wide range of industries that want a clear and direct online store identity, including:
Fashion and apparel
A .store domain helps fashion and apparel brands clearly signal that they are selling online, making it immediately obvious to customers that the website is an online store. It also makes it easier to secure a clean domain name that matches the brand and reflects the business.
Real use case:
baddieful.store is used by Isabella Kotsias to run her online store and connect with her audience at scale.
Creators and influencers
For creators and influencers, a .store domain serves as a simple and memorable link that clearly connects to their official merchandise store. This makes it easier for them to share the website link to their merch store across videos, social media, and fan communities.
Real use case:
mrbeast.store is used by MrBeast, one of the world's largest creators, for his official merchandise store.
Food and beverage
Food and beverage brands selling directly to consumers can use a .store domain to clearly signal that their website is a place to purchase products, whether it's packaged goods, specialty items, or fresh produce.
Real use case:
thefreshfood.store sells fresh food products online, positioning the website as a dedicated place to explore and purchase items that support a healthy diet and lifestyle.
Electronics and gadgets
Electronics and gadget brands can use a .store domain to clearly signal that their website is a place to buy devices and accessories.
Real use case:
hacksmith.store sells tools, accessories, and everyday products, extending the Hacksmith brand into an online store.
Beauty and wellness
Beauty and wellness brands use a .store domain to create a dedicated online store, making it easy for customers to discover, explore, and purchase their preferred products from a single place.
Real use case:
cr7fragrances.store is used as a direct-to-consumer platform for Cristiano Ronaldo's fragrance line.
Sports and fitness
Sports and fitness brands use a .store domain to create a focused space for selling products such as equipment, training programs, and fitness tools.
Real use case:
bretcontreras.store is used to sell fitness equipment, training programs, and access to fitness seminars through a dedicated online store.
Music and entertainment
Artists and entertainment brands use a .store domain to create an official destination for buying merchandise, making it easy for fans to find and purchase products on their online stores.
Real use case:
shakira.store is used as the official merchandise store for Shakira.
Which famous brands and creators use a .store domain?
Many global brands, artists, and creators across industries such as entertainment, sports, aviation, and music use .store domains to create dedicated online stores for selling products and merchandise.
Creators, influencers, and public figures
Global brands and enterprises
Music artists
Entrepreneurs and independent sellers
Is a .store domain a good choice for sellers and creators?
Yes, a .store domain is a good choice for sellers and creators who want a clear, credible, and memorable domain name for their online store. It works well for product sellers, merch stores, digital product businesses, and creators because it tells customers upfront that the website is a place to browse or buy.
For sellers, a .store domain makes the shopping intent clear from the first click. For creators, it gives fans a clean official store link, such as yourname.store or yourbrand.store, that feels more connected to the creator's brand than a long platform URL. For example, MrBeast uses mrbeast.store as the link to his official merchandise store.
Why choose a .store domain?
A .store domain is a strong choice for online stores, sellers, and creators because it clearly communicates that a website is an online store. A .store domain offers several practical advantages, such as:
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Clear intent from the start
A .store domain tells customers upfront that the website is an online store before they click the website link. This clarity can reduce hesitation, improve engagement, and drive more clicks to your store.
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Clean and recognizable links
Formats like yourbrand.store, yourname.store, or brand.store clearly indicate an online store and avoid long website addresses or URLs tied to specific platforms.
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Stronger brand alignment
Brands and creators can often secure a .store domain name that closely matches their brand, without having to modify or compromise on the domain name.
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Performance impact
According to a 12-month study conducted by Contrast and commissioned by .store Domains, online stores using .store domains achieved 87% more traffic, 2x higher search visibility, and 12% lower cost per conversion compared to .com domains. More clicks can mean more sales and more revenue.
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Adoption by well-known brands and creators
.store domains are used by global creators and brands such as MrBeast, Rihanna, Zach King, and Emirates, reinforcing credibility and familiarity for customers.
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Access to additional tools and benefits
.store domain users get access to ecosystem offerings like Elevate.store, which provides discounts on tools used to build and grow online stores.
How to get a .store domain?
You can register a .store domain through www.get.store or via leading domain registrars such as GoDaddy, Namecheap, Porkbun, IONOS (1&1 Internet), Alibaba, Gandi, Hover, Name.com, and CrazyDomains, among others. The process is simple and can be completed in a few minutes.
How to register a .store domain on the get.store website
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Go to the get.store website and search for your domain name
Go to www.get.store and enter your preferred domain name in the search bar. The website will show whether your chosen .store domain is available, along with pricing.
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Choose your domain name and add to cart
Select the domain name and add it to your cart. You may also see options for related domains or additional services.
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Review your order details
Check the domain name, choose the registration period, and review optional add-ons such as privacy protection. You can also apply a coupon code if available.
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Sign in or create an account
Proceed to checkout and sign in or create a new account. This account will be used to manage your domain.
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Complete the payment
Enter your payment details and complete the purchase. Once payment is successful, your .store domain is registered and ready to use.
How to register a .store domain through a domain registrar
The steps may vary slightly depending on the registrar, but the process to register a .store domain through a registrar is generally as follows:
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Go to your preferred registrar’s website and search for your domain name
Visit a registrar such as GoDaddy, Namecheap, or Porkbun and search for your preferred .store domain name. The platform will show domain availability and pricing.
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Choose your domain name and add to cart
Select the domain name and add it to your cart. You may also see options for related domains or additional services.
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Select registration settings
Choose the registration period and review optional add-ons such as privacy protection, transfer lock, and email services.
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Sign in or create an account
Sign in or create an account to manage your domain and billing details.
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Complete the payment
Enter your payment details and complete checkout. Your .store domain will be registered and available in your account.
Do .store domains work with ecommerce platforms?
Yes. .store domains can be connected to major platforms such as Shopify, WooCommerce, Wix, Squarespace, and BigCommerce, allowing users to easily build and launch their online stores on a .store domain.
How much does a .store domain cost?
The cost of a .store domain name depends on the registrar, the type of domain name, and any promotional pricing that may apply. Below is a general overview of standard .store domain pricing.
What's the standard pricing for .store domain names?
| Standard registration cost for a .store domain (before promotions) | Standard renewal cost for a .store domain (before promotions) |
|---|---|
| $42 | $42 |
Note: Domain pricing may vary slightly depending on the registrar.
Where to register a .store domain?
You can register a .store domain through www.get.store or through a network of registrar partners. This includes, but is not limited to, platforms such as GoDaddy, Namecheap, Porkbun, IONOS (1&1 Internet), Alibaba, Gandi, Hover, Name.com, and CrazyDomains.
What's the .store domain price across different registrars?
.store domain pricing may vary across registrars based on promotional offers, renewal rates, and included features. The following is the pricing on some of our registrar partners:
| Registrar | First-year price for a .store domain |
|---|---|
| GoDaddy | $0.99 |
| Namecheap | $0.98 |
| Porkbun | $2.57 |
| IONOS (1&1 Internet) | $0.09 |
| Alibaba | $2.00 |
| Gandi | $2.32 |
| Hover | $2.99 |
| Name.com | $2.99 |
| Crazy Domains | $1.47 |
Pricing as of April 2026. You can verify directly with each registrar for current rates.
Are some .store domain names priced higher?
Yes, some .store domain names are classified as premium domains and are priced higher. Premium domains are typically short, keyword-rich, or highly brandable names that have higher demand. Because of their potential for recall, traffic, and branding, they are priced higher than standard domain names.
Does a .store domain help with SEO?
Yes, a .store domain can support strong SEO performance for online stores because it clearly signals that the website is meant for selling online. This clarity can help users understand the website's purpose before they click, which may improve engagement with search results.
A 12-month study conducted by Contrast, commissioned by .store Domains, compared two identical online stores, one using a .store domain and the other using a .com domain. The website using a .store domain saw:
- 87% more website traffic
- 2x higher search visibility on Google
- 12% lower cost per conversion
These results show that a .store domain can support SEO when it matches the website's purpose as an online store. The domain alone does not guarantee rankings, but it can make the store's intent clearer to users, which can support stronger visibility, more clicks, and more selling opportunities.
Why do .store domains perform well in SEO?
.store domains can perform well in SEO due to their semantic clarity. Because the word "store" is part of the domain itself, it helps customers immediately recognize the website as an online store and helps search engines better understand the website's purpose. This combination of clear intent and relevance can contribute to stronger performance over time.
This directly contradicts the common myth that newer domain extensions are penalized by search engines. According to Google's official Search Central guidance, all gTLDs, including newer ones like .store, are treated equally in search rankings.
.store domain vs .shop domain vs .com domain vs .us domain: what's the difference?
Choosing the right domain extension is a strategic decision that impacts how users and search engines perceive your brand. While .com remains the most widely recognized domain extension, domain extensions like .store offer more specific advantages for businesses selling online.
Comparison of .store, .shop, .com, and .us domain extensions
| Dimension | .store domain | .shop domain | .com domain | .us domain |
|---|---|---|---|---|
| Type | Generic top-level domain (gTLD) | Generic top-level domain (gTLD) | Generic top-level domain (gTLD) | Country-code TLD (ccTLD) restricted to US presence |
| Positioning | Online store Clearly signals an online store and is used by websites that sell anything online. |
Retail Targets general retail. |
Generic Used for anything from blogs to corporate websites. |
Geographic Signals a local presence within the United States. |
| Specificity for ecommerce | Very high Clearly says "store" and instantly indicates that the website is an online store, removing guesswork for customers. |
Moderate Indicates shopping intent, but does not clearly signal an official storefront. |
Low Does not specify the website's purpose; .com can be for anything. |
Low Specifies location rather than business type. |
| Availability | High Easier to secure exact brand names without settling for altered versions. |
High Newer domain extension with short names available. |
Low Many short, premium, or common keyword domains are already taken. |
Medium More options than .com, but limited to US association. |
| SEO Performance | High Proven to drive 2x higher search visibility for ecommerce keywords. |
Standard Google treats it normally. |
Standard Lacks built-in keyword relevance for online stores. |
Standard Signals geographical focus, but does not guarantee higher rankings for US queries. |
| Market Size | Large 2 million+ users worldwide (source: ntldstats.com), including major global brands like Emirates and creators like MrBeast. |
Large One of the most registered new gTLDs. |
Large The largest and most established domain extension. |
Medium Used primarily by US-based entities. |
| Registry | Radix | GMO Registry | Verisign | Registry Services, LLC |
| Reach | Global Available worldwide. |
Global Open for global use. |
Global Standard international domain extension. |
Local Primarily used for country-specific targeting. |
Key takeaways
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A .store domain is great for instant recognition
If your primary goal is to sell, .store clearly signals that your website is an online store. It tells customers what to expect before they click the website link, which can improve engagement.
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A .store domain is great for SEO performance
A 12-month study commissioned by .store Domains showed that online stores on .store domains get 87% more traffic and 2x higher search visibility compared to .com domains. More clicks mean more sales and more revenue.
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A .store domain is great for uncompromised branding
.store allows businesses to secure their exact brand name for online stores, avoiding the need for modified or clunky alternatives.
Watch .store domains in action with famous creators
.store domains are used and endorsed by globally recognized creators, celebrities, and brands as their official store links. When names like MrBeast, Shakira, and Emirates use .store to sell products, it reinforces .store as a credible and trusted choice for online stores and ecommerce. The following videos show how .store is featured and referenced across real campaigns and creator content.
MrBeast Breaks Down Biggest Moments from Beast Games Season 2
We Pitched MrBeast a $20M Movie
We Cast MrBeast in a Movie
We Surprised Dude Perfect With Their Own Movie
The pivotal moment where they pulled the dot ahead of store to make “.store” stick in minds of viewers
Before he used a .store domain for his store
Talking about a .store domain for ANY creator selling ANYthing online
Humanized the intuitive choice and feeling of getting a yourname.store
No live shoot, just great visual effects to make .store for a store, obvious
Talks about yourname.store building trust
Talks about importance of building a brand online when monetising online with yourname.store
.store sponsored his first ever video on YouTube and this integration was his playground to tell our story in his style
What do sellers and creators say about .store domains?
Online store owners and creators across industries use .store domains to run and scale their online stores. Their experiences show how .store domains support real online stores.
“I am thrilled my .store domain name was available when I first started. It’s a great way to show people the core of my business right from the beginning.”
“I switched from baddieful.com to baddieful.store because I love how relevant and meaningful my .store domain name is.”
“Our .store domain name clearly distinguishes our eCommerce & content sites and helps with organic search rankings.”
“We needed a simple yet brandable domain name for our official merch store and therefore we chose .store.”
“We choose a .store domain name because it’s simple and direct. It helps us with visibility and defines our online retail identity.”
How big is .store Domains today?
The .store domain extension has over 2 million registrations globally (source: ntldstats.com). It’s widely used for online stores by businesses, creators, and global brands.
| Metric | Details |
|---|---|
| Total registrations | 2 million+ domains (source: ntldstats.com). |
| Global reach | Used in 200+ countries and territories, including major markets in North America, Europe, and Asia as of Jan 2026 |
| Primary use case | Online stores |
.store domains are used worldwide, with registrations across major markets in North America, Europe, and Asia. This global adoption reflects how the .store domain extension is used by online stores and creators targeting both local and international audiences.
How are .store domains making headlines around the world?
.store domains have been featured across global creator campaigns, industry publications, and independent research. Coverage from leading domain platforms and large creator collaborations highlights its growing adoption across online stores.
Who manages and operates the .store domain extension?
The .store domain extension is operated by Radix Registry, a domain registry founded in 2012 and contracted by ICANN. Radix also manages several global domain extensions, including .store, .tech, .fun, .host, .space, .press, .site, .uno, and .website.
When was the .store domain extension launched?
The .store domain extension was launched in June 2016, following its ICANN delegation in February 2016. Here are the key technical details for .store domains:
| Attribute | Details |
|---|---|
| TLD type | Generic top-level domain (gTLD) |
| Registry operator | Radix Registry |
| ICANN delegation | 2016 |
| General availability | 2016 |
| WHOIS server | whois.nic.store |
| DNS zone | .store |
| IDN support | Yes |
| DNSSEC | Supported |
| Registration restrictions | None (open to all) |
Who can register a .store domain?
A .store domain is an open gTLD, which means anyone in the world can register a .store domain name. There are no eligibility restrictions.
Here are the key registration details for .store domains:
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Eligibility
Open to individuals, businesses, and organizations globally with no restrictions
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Sunrise period (launch phase)
Trademark holders were given priority registration during the launch phase
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Dispute resolution
Subject to the Uniform Domain-Name Dispute-Resolution Policy (UDRP) and the Uniform Rapid Suspension system (URS)
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Acceptable use
All domains must comply with the registry's Acceptable Use Policy (AUP)
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Reserved names
Some domain names are reserved by the registry and not available for public registration
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Registration period
Domains can be registered for 1 to 10 years
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Grace periods
- Grace period after expiry: About 30 days after expiry, during which the domain can still be renewed at the normal renewal price. This may also be called the renewal grace period.
- Redemption period: The next roughly 30 days after the grace period. At this stage, the domain is inactive and can be recovered only by paying a higher restoration fee.
- Pending delete: The final 5 day phase after the redemption period. At this stage, the domain can no longer be recovered and will be released for public registration once the period ends.
.store domain at a glance
| Topic | Answer |
|---|---|
| What is the .store domain extension? | A gTLD used in a website address to indicate that the website is an online store. |
| Who operates the .store domain extension? | The .store domain extension is operated by Radix, a global domain registry. |
| When was the .store domain extension launched? | June 2016. |
| How big is the .store domain extension? | The .store domain extension has over 2 million registrations across 200+ countries (source: ntldstats.com). |
| Who uses .store domain names? | Stores, creators, and global brands selling online, including Emirates, MrBeast, Rihanna, and Zach King. |
| Where can you register a .store domain? | You can register a .store domain on www.get.store or through registrar partners such as GoDaddy, Namecheap, Porkbun, and more. |
| Does the .store domain extension help with SEO? | A 12-month study commissioned by .store Domains found that online stores using .store domains achieved 87% more traffic and 2x higher search visibility compared to .com domains. |
How to check if a .store domain name is available?
You can enter your preferred name below to check availability and pricing for your preferred .store domain name.
Search for your brand name, eg: lilsocks.store or pawsome.store
Know more about .store
Explore guides, research, and insights on using .store domains for online stores.
Technical Glossary
New to domain terms? Use this glossary to understand the technical words used on this page.
| Term | Meaning |
|---|---|
| 301 redirect | A permanent redirect that sends visitors and search engines from one URL or domain to another. It helps indicate that a website or page has moved permanently. |
| A record | A DNS record that connects a domain name to an IP address. |
| Accredited registrar | A registrar authorized to sell and manage domain names for specific extensions. |
| CNAME record | A DNS record that connects one domain name to another domain name. |
| DNS | Domain Name System. It connects a domain name to the correct website or online service. |
| DNS record | A setting inside DNS that tells browsers or services how to handle a domain name. |
| DNS settings | The settings used to control where a domain name points. |
| DNSSEC | Domain Name System Security Extensions. A security feature that helps protect DNS records from tampering. |
| Domain extension | The ending of a domain name, such as .store in yourbrand.store. |
| Domain forwarding | A setup that sends visitors from one domain or subdomain to another web address. |
| Domain hijacking | When someone gains unauthorized control of a domain name. |
| Generic top-level domain (gTLD) | A domain extension that is not tied to a specific country, such as .store, .com, or .org. |
| IP address | A numeric address that identifies a website's server on the internet. |
| Nameservers | Servers that manage the DNS records for a domain name. |
| New gTLD | A newer domain extension introduced as part of the expansion of the domain name system. |
| Premium domain | A domain name that is priced higher because it is short, keyword-rich, brandable, or expected to attract more demand. |
| Primary domain | The main domain people use to visit a website. |
| Privacy protection | A feature that hides personal contact details from public WHOIS records. |
| Registrar | A company where you can search for, register, renew, and manage domain names. Examples include GoDaddy, Namecheap, and Porkbun. |
| Secondary domain | An additional domain used for a specific purpose, such as a separate online store. |
| Staging setup | A test version of a website used before making changes live. |
| Subdomain | An extension of a main domain, such as blog.example.store or support.example.store. |
| Theft protection/domain lock | A security feature that helps prevent unauthorized domain transfers. |
| Top-level domain (TLD) | The part of a domain name that comes after the dot, such as .store, .com, or .org. |
| Transfer lock | A security setting that helps prevent a domain from being moved to another registrar without permission. |
| UDRP | Uniform Domain-Name Dispute-Resolution Policy. An ICANN process for resolving disputes over domain names, typically used when a domain is registered in bad faith or infringes on a trademark. |
| URS (Uniform Rapid Suspension system) | A faster dispute process under ICANN for clear-cut cases of trademark infringement in domain registrations. |
| WHOIS | A public lookup system that shows domain registration details. |
FAQs
How do I report abuse on .store?
Abuse on a .store domain, including spam, phishing, or malware distribution, can be reported to Radix by emailing compliance@get.store. Registration data inaccuracies can be reported separately to ICANN via its WHOIS Inaccuracy Complaint Form at https://icann.org/wicf.
How do I contact .store for support?
For technical support or billing queries related to a .store domain, you can start a support conversation from your get.store account. For compliance-related queries, you can send an email to compliance@get.store.